Manideepa is an outcome-oriented B2B and B2C marketer with 14+ years domain expertise in Healthcare across functions like strategy, communication, digital marketing, marketing operations, product marketing & sales management. Having worked in globally reputed organizations like General Electric Healthcare, Becton Dickinson brings in a wealth of experience and expertise to develop best in class marketing frameworks. She has proven expertise in developing new GTM models for commercial activation of products and services to augment market growth & generate incremental business revenue. She is adept in developing integrated digital marketing programs and track outcomes using marketing analytics for demand generation, sales conversion.