Product Vision & Strategy: I excel in defining and communicating a clear, compelling product vision and roadmap that aligns with your company's strategic objectives. With a strong analytical background, I assess market trends, customer needs, and competitor positioning to formulate data-driven strategies. This ensures your product not only meets current demands but also anticipates future growth opportunities.
Customer-Centric Development: My approach prioritizes the voice of the customer. I conduct primary and secondary research to develop user personas and journey maps, which guide all stages of product development. My focus on Design Thinking enables me to create intuitive products that solve real problems and foster deep customer engagement.
Backlog Prioritization & Agile Management: Skilled in Agile methodologies, I efficiently manage the product backlog, ensuring alignment with business priorities and user needs. I am adept at guiding teams through SAFe and Scrum processes, facilitating story creation, estimating tasks, and refining backlogs to maintain focus on high-impact features.
Cross-Functional Collaboration: With experience in coordinating across engineering, design, marketing, and sales teams, I ensure seamless communication and alignment. My collaborative approach brings stakeholders together to clarify goals, manage dependencies, and address risks proactively, enabling faster, more informed decision-making.
Release Management & Go-to-Market Strategy: I lead product launches with a strategic, phased approach, ensuring smooth handoffs between development and marketing. From planning to execution, I design go-to-market strategies tailored to your target audience, optimizing messaging, positioning, and timing for maximum market impact.
Metrics-Driven Iteration & Growth: I establish KPIs to track product performance and user satisfaction. With a focus on continuous improvement, I analyze user feedback, conduct A/B testing, and implement iterative improvements to optimize features and expand product value. My approach is geared toward rapid learning and agile adjustments that support sustainable growth.
Core Tools & Technologies
I am proficient with the following tools to streamline workflows, foster collaboration, and ensure project transparency:
- Product Management: Jira, Confluence, Azure DevOps
- Design & Prototyping: Balsamiq, Figma, Adobe XD
- Data Analytics & User Insights: Google Analytics, Amplitude, Mixpanel
- Communication & Collaboration: Slack, Miro, Trello