:Analyzing brand positioning and consumer insights :Helping shape and communicate brand’s vision and mission :Translating brand elements into plans and go-to-market strategies :Manage marketing team and work on brand initatives :Lead creative development :Establish performance specifications, cost and price parameters, market applications and sales estimates :Monitor market trends, research consumer markets and competitors’ activities :Oversee new and ongoing marketing and advertising activities : Monitor product distribution and consumer reactions :Devise innovative growth strategies :Align the company around the brand’s direction, choices and tactics