After analyzing all existing data and collecting your input, I will conduct In-depth customer interviews to clearly identify critical points of your users. I will combine these with the core capabilities of your product (and potential future features in the roadmap) to define effective messaging and a compelling story for your brand.
With the unique positioning of your product in mind, I will also analyze all existing marketing data from all channels and run a benchmark across the top five direct and indirect competitors to come up with a clear and actionable strategy that corresponds to the stage your product is in.