Architectural Marketing Solutions - Award-winning 3D & Virtual Reality Expert In today’s world, marketing is everything and compelling visual presentations can showcase your designs in ways words cannot express. Imagery is a fantastic tool for social media, creating buzz and getting your customers excited. For a global customer, visualization also eliminates language barriers, allowing your audience to expand without heavy translation. While you're budgeting for staging a photographer to meet your needs, here 1. Perfect images every time - 3D images have no color cast issues, producing the perfect balance and precise exposure on an image. 2. No retouching - Most photographers charge for retouching to remove flaws or distractions. 3D images only contain what has intentionally been designed and therefor no retouching is required, ever. 3. Controlled conditions - Photographers have to wait for the perfect sunset, or perfect condition in which to take an image. In 3D you can recreate any condition, any time of day, at any geographical location on the planet. 4. Lighting challenges - Interior lighting can be easily controlled with 3D rendering; the type of lighting condition can be easily changed in mutinies. In photography, you either have to introduce a secondary light source or use what you have in the environment. 5. Staging - Moving and organizing furniture/products for photography can be time-consuming. 3D allows us to move objects with the click of a mouse, saving time and money! 6. Making changes - Once you've wrapped your photo shoot it's "lights, camera, over!". 3D offers the flexibility to alter images up to the point of publication and even months later when you decide to reuse elements in a new marketing campaign.