For Whom: Business who want to validate that the products they are selling match customer needs. Businesses with small marketing budgets ***** I have created a consulting model that evaluates your top 5 selling products or services and realigns them to customers needs on the basis of customer expectations, requirements and perceived price,. Additionally, I filter these products according to the direction of your industry and your firms capabilities/strengths. The result is that your top five products match 1) customer requirements and pricing, 2) the trajectory of the industry 3) your firms strengths, and 4) are priced on a menu according to their costs.