A logo designer creates the branding used to symbolize a particular brand or product, usually through visually pleasing and identifiable graphics and typography. These designers typically have a bachelor's degree in graphic design, with coursework in composition, marketing, and drawing. 1. Provide information about your business — EXPRESS The 4 Most Important Features of A Professional Logo Design Here are four types of logo designs to consider with examples of logos we've recently designed: Wordmark logo design. Office Max, Home Depot, and Walmart all represent the most commonly used type of logo — the wordmark. ... Lettermark logo design. ... Brandmark logo. ... Iconic logo design.