Building an email list is STILL one of the smartest things you can do to start – and grow – your business. Email marketing is a high-impact, low-cost way of delivering your marketing message to current customers and prospects. Here are some essential guidelines to create your list Create remarkable content Your content needs to be amazing if you want people to stay subscribed and forward your emails to their own network. If it's entertaining enough, they'll always look forward to your emails. Encourage subscribers to share and forward your emails. The FASTEST way to grow your list: Host a webinar and offer amazing content. Develop a free ebook, video or whitepaper and host it on a landing page that asks visitors to provide their email address in order to download or access it. This is called a "gated offer." Not all gated content is worth it to a website visitor. In order to gain their interest, you need to give them free content first. Then offer "bonus" content with more advanced tips that they can get by giving you their email address. Use your social media accounts to host a free giveaway in exchange for contact information. And the list goes on...