I. Programmatic Advertising Services
- Display Advertising
- Video Advertising
- Native Advertising
- Social Media Advertising
- Search Advertising
- Audio Advertising
- Connected TV Advertising
- Programmatic Out-of-Home Advertising
II. Campaign Strategy and Planning
- Target audience research and analysis
- Budget allocation and optimization
- Campaign setup and management
- Creative development and optimization
- Testing and optimization
- Real-time bidding and ad placement
- Data analysis and reporting
III. Data Management and Analysis
- Data management platform (DMP) setup and management
- Audience segmentation and targeting
- Data analysis and reporting
- Attribution and tracking
IV. Consulting and Training
- Consulting on programmatic advertising strategy and implementation
- Training on programmatic advertising technology and best practices
- Assistance with ad tech vendor selection and integration
V. Campaign Optimization and Management
- Real-time campaign optimization based on performance metrics
- Automated campaign management tools and technology
- Optimization of bid strategies and budgets
- Regular campaign reporting and analysis
- Ongoing campaign optimization and refinement
VI. Programmatic Creative
- Dynamic creative optimization (DCO) for personalized ads
- Creative automation and testing
- Ad format design and optimization
- Multivariate testing for ad optimization