Senior software architect with 20 years of experience in software design and architecture. Expertise in developing software-as-a-service platforms, recommendations/personalization, large scale data processing, scaleable system design, and the technology challenges faced by start-ups. Co-founded Loomia, a SaaS recommendations/personalization platform; venture-backed with $5M from Asset Management Company, Telefonica S.A., and Peacock Ventures. Designed and implemented Loomia's scaleable and flexible personalization service, which was adopted by The Wall Street Journal, Time, Audible.com, Fox News, and Travelocity and served 1.6 billion recommendations a month. Led the design and implementation of Loomia's SeenThis? Facebook application, one of the web's first social recommendations applications