With over 11 years of experience in the medical device industry, I am a well seasoned marketing professional with a wealth of experience in all facets of the product lifecycle. I specialize in helping companies such as Karl Storz Endoscopy and Johnson & Johnson hear and respond to the Voice of their Customers. My expertise lies in bringing analytics to life and designing effective strategies based on quanitative and qualitative market research results.
I began my career in medical devices managing product communications for St. Jude Medical and was responsible for development of all marketing collateral to support both US and OUS product launches. My writing is pristine, powerful and well reasoned. I excel at both technical and marketing writing.
From product communications I moved into marketing/product management and have managed million dollar product lines for Medtronic and Bausch & Lomb Surgical. I have always had full product lifecycle responsibility and have codevelo