More than 10 years of experience working on the design of graphic and user interfaces, Ideation, creative concepts and prototypes, collaborating with backend and frontend developers. Competent in business objectives, complex scenarios and conversion processes, working hand in hand with brand managers, marketing and creative directors. Strong experience in Lean UX, Design Thinking, and Agile Software development frameworks, applied in real projects with brands like: Mattel, Neste, Medix, Navistar Financial and Expanscience Laboratories (France). Strong knowledge on front end development languages such as HTML 5, CSS3. PHP, Js, building websites for: Barbie, Max steel, NFL / Partnerships, M&M´s among others. Web and App design through agile methodologies, design system, development process, scrum, atomic design and Deep and dive concepts for medical industry, applied in functionalities that facilitate medical - patient contact, in addition to giving true and reliable information about complicated conditions. High-performing Senior UX / UI Designer for projects like RMV (Virtual medical representant), Mi Nuevo yo App (App that helps fight the epidemic of obesity in the city of Mexico and other states in IOS and Android Stores) and others projects. Expertise in developing websites and apps through all its process, from: Client meetings, briefing, problems identification, User research, Ideation Sketch, wireframe, mockups, interactive prototypes to functional layouts in HTML5, with brands like hershey´s, car´s, samsung/Netflix partnership, among others. Expertise in project management, teamwork, sprints direction, development understanding and problem solving, with a team between 5 to 10 people acting as scrum master and product owner. Skills on Architecture, design strategy, feature recommendations, and design approaches, using artifacts such as, analysis of user research results, journey maps, MVPs, scrum board, information architectures, tests and improvements. Effective communication with clients in order to know the problems to face and objectives to achieve, communication of the brief to the creative and development team, having the responsibility to effectively communicate the ideas, objectives and problems of the brand, customer, product or service. Expert knowledge in design and development of wireframes and prototypes (low and high fidelity) using Sketch, Atomic, Web flow and Invision. Expert in digital art direction applied directly in the design of user interfaces for web projects, applications and videogames, for clients such as: Bardahal, Hotweels, MaxSteel, Barbie, m&m's, Tang, P & G, Pepsi / Burger King partnership and others.