a business video with the intent to promote your products and services to customers and prospects. But, this type of video goes a tad more in depth than just yammering off the things you do. The true promotional video definition is that it’s a piece of content specifically designed to be a personal conversation between you and your customer. Although you can still pitch something, the ultimate goal is to give the audience a feel for your brand and what your business is about, i.e. your values.