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Proprietary Package Design Proj. Mgmt.

$190/hr Starting at $1K

Based on a well-written packaging design brief, I tender an offer to different packaging design firms and select the winner. I then run the entire package design development project, liasing with cross-functional company teams, to review and fine tune the designs. Having selected and built models, I lead the process to qualitatively test with target consumers how the package design evokes the brief. After a fine-tuning phase, the winners are put into a quantitative test(s) to deliver on the decision criteria for introducing a new package design. I also have experience working with technical and commercialization team to modify the winning design to work within the production envelope. I work with the brand, communication and in-store activation teams to develop a communication and launch plan integrating the new package benefits into consumer communication.

About

$190/hr Ongoing

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Based on a well-written packaging design brief, I tender an offer to different packaging design firms and select the winner. I then run the entire package design development project, liasing with cross-functional company teams, to review and fine tune the designs. Having selected and built models, I lead the process to qualitatively test with target consumers how the package design evokes the brief. After a fine-tuning phase, the winners are put into a quantitative test(s) to deliver on the decision criteria for introducing a new package design. I also have experience working with technical and commercialization team to modify the winning design to work within the production envelope. I work with the brand, communication and in-store activation teams to develop a communication and launch plan integrating the new package benefits into consumer communication.

Skills & Expertise

Benefits AdministrationBrandingConsumer PanelsConsumer ResearchDesignEnvelope DesignLead GenerationModelingPackaging DesignPlanningProcess DesignProduction ManagementQuantitative ResearchReview WritingSoftware DevelopmentStore DesignTeam ManagementWriting

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