2 REASONS WHY COLD CALLING IS NOT DEAD: 1) The expectation to have a digital presence has sabotaged cold calling. While businesses are hyper focused on their web presence, live human interaction never ceases to be an effective path for generating leads 2) The script has also changed. Today's script is actually different from 20 yrs ago. This script is 1st about diffusing the negativity prospects feel in order to start building rapport Primary Offer (# of words in parenthesis) Cold Call (CC) (200-300) Face-to-Face (FTF) (200-300) Email Script Gatekeeper Script