Develop and implement marketing strategies and initiatives aligned with the overall business strategy
Planning, directing, and coordinating all marketing functions
Managing the accumulation and consolidation of the online presence for the business
Providing management with information vital to the decision making process
Managing the budget process for advertising
Assessing current marketing operations, offering recommendations for improvement and implementing new processes
Evaluating the effectiveness of marketing and supporting databases as needed
Developing and monitoring business performance metrics
Overseeing regulatory reporting, frequently including tax planning and compliance
Ensure legal compliance throughout advertising in accordance with relevant laws