Excerpt, Business Insider, October, 2012 - INSTANT MBA: If You Want To Know If Your Idea Is Worthwhile You Need To ExecuteToday’s advice comes from Alyson Dutch, CEO of Brown and Dutch Public Relations.“Execute. Execute. Execute. You’ll find out if you were wrong pretty quickly.”Alyson Dutch is a product PR specialist and the CEO of two companies — Brown + Dutch Public Relationsand Consumer Products Events. She has worked with companies like Mrs. Fields Cookies, Metabolife, Swatch and even the Beach Boys. She's also the author of The PR Handbook for Entrepreneurs. Dutch's biggest pieces of advice for entrepreneurs is to act fast. Anyone involved in a startup knows it's difficult to balance a hectic schedule and make time for new ideas. Dutch explains that what matters is first finding out if those ideas are worthy of your time. She says she does this by moving at the "speed of light."By going after an idea when you are excited about it, you will move forwa