Created marketing for Walgreens' Safe Medication Disposal Program, the first-ever program offered by a national pharmacy retailer to provide a safe, environmentally-friendly means of disposing unwanted over-the-counter and prescription medications. Created strategies, budgeting, plans, message development, communications timelines, briefs, consumer research, and result tracking and reporting initiatives.Directed Walgreens' first-ever private-labeling of patient and promotional materials for Triessent®, a specialty pharmacy product of Prime Therapeutics, Inc. Oversaw the creation of an array of patient-facing, physician/staff and business-to-business communications, including patient and caregiver welcome letters and brochures, patient and physician legal documentation, and 41 separate patient education publications.Managed marketing communications and community engagement activities for Walgreens Specialty Pharmacy, including email and fax-blast campaigns, local event advertising,