Identify, Engange, Compel to action.... Measure..... REPEAT..... Digital content strategy is about following this simple process. First, in order to grab a hold of your audience you need to know who they are, and what they like. Identify the emotions you wish to elicit. Write the perfect copy, then you lead them on a journey that ends with an exceptional ROI for your business. I can craft brand communications that will capture audiences and stimulate your desired reactions by using my creative writing skills, and advertising management backgroun.d