Public Relations (PR)

Developed online marketing strategies for company web pages to increase traffic and click-through rate Copywriter for company websites Assisted in the design and implementation company web pages with both client side and public access to e-commerce Produced e-mail campaigns resulting in a 35% click through rate and increasing online orders by 8%. Developed product marketing campaigns that drove profitable revenue growth in new markets by 10% Developed and implemented public relations plan of action resulting in a 40% increase in editorial coverage Experienced project leader for company catalogs with new company branding Developed corporate videos for new customers and/or training purposes Coordinated trade shows to achieve maximum ROI on booth investment Coordinated special events such as product launches and open houses across the United States resulting in an 35% increase of attendance and 15% increase in event sales Provided creative direction and copy