More than 8 Years Experience: Marketing Strategy, Development and Execution SEO, SEM, Social Media, PR/Communications, Loyalty Marketing, Offline and Digital• Managed more than $2 million media budget across paid search, display, social and out of home channels annually.• Provided ongoing analysis and management of keyword performance, click thru rates, conversion costs, organic rankings, budget allocation and multi-channel conversions• Responsible for content creation, distribution strategy and review for performance and suitability• Designed, executed and managed customer retention and loyalty programs, including partnership cultivation, cross-marketing initiatives, communication development and points-based rewards platforms.• Utilized multiple platforms and networks to optimize digital marketing – including AdWords (Search and GDN), YouTube, Facebook, FBX and Chango• Directly managed targeting across markets (more than 40 geographical areas