Possesses eight years of collective experience spanning purchasing, inventory, distribution, marketing, and brand management, with a proven record of increasing sales, reducing costs, and improving profitability. Developing marketing strategies for new and existing brands, to include product development, product design, creation of POP material, collateral material, and print advertising. Initiating new product ideas for new and existing lines. Creating and overseeing promotional events and PR releases. Adept at directing the development of beauty brands from the ground up, to include creating the formula, choosing components, writing copy, laying out the bottle design, and choosing color and fragrance. Offers demonstrated abilities in managing daily supply chain operations, addressing short lead-time supply issues, coordinating with vendors, and monitoring key performance indicators. Proficient in developing and maintaining new market accounts while overseeing the distr