Tactical programs I have handled include the following: * PR plans -- developing annual programs and writing comprehensive PR plan to match. * Media relations -- lots and lots of outreach campaigns * Press tours -- bicoastal, some global * Product launches * Converting strategy into tactics -- talking points, general campaign planning, team coordination, lead generation programs, and reporting * Press releases writing * Internet-focused writing (short, informational excerpts) for a variety of websites * Awards program submissions * Speakers Bureaus * Summary Reports * Campaign plans and reports * Clips tracking and managing * PR databases * Media lists - creating and updating (whether online or in document/spreadsheet format) * Intermediary between graphic teams and client (strategy, branding and coordination) * Writing articles * Pitching and securing article placement * Editorial calendar development * Pitch letter writing and dissemination * Newsletter articles * Tradeshow program -- have handled all facets of getting a company ready for a tradeshow and more.....