Cathy Clarke helps clients in non-profit, social enterprise and B2B markets including enterprise IT, retail, healthcare technology, telecommunications, education, government, wireless, smart grid, public safety, entertainment, and financial services raise their profile in order to grow their businesses, increase leads, and motivate lead generation, partnership and investment. Drawing on 20 years of experience in these markets, she helps clients develop and refine their corporate messaging, company and product positioning, media and analyst relations programs, digital marketing, social media and trade show strategies. She helps them raise their profile in the marketplace and develop sound inbound marketing, content marketing and SEO strategies in order to raise their page rank, and dramatically increase traffic, lead generation and sales from their website. She helps clients achieve their business goals by: • Providing full editorial, media and analyst outreach services • Organizing and implementing successful press tours and analyst briefings • Placing bylined feature articles in leading business and trade publications • Obtaining speaking engagements at leading industry trade shows • Writing and editing newsletters, white papers, articles, case studies, presentations, press releases, etc. • Organizing industry conferences and trade shows • Developing and managing industry analyst programs • Developing and implementing social media outreach plans Establishing and maintaining lead nurturing programs and email campaigns • Developing and implementing content marketing strategies including: Landing pages, Calls to Action, tracking URLs, Meta tags, etc. • Providing SEO and in-depth keyword research and optimization to increase search engine ranking and qualified lead generation • Developing and executing on content marketing plans including blogging, white papers, check lists, case studies, and other content development • Providing website design and brochure copy writing and graphic design • Conducting market research and customer feedback studies in high tech markets • Providing marketing analytics to measure progress and success • Developing and implementing well rounded marketing communications strategies including graphic design and brochure, ad and web development