- Honed strategic planning ability. In-depth knowledge of marketing/advertising process, consumer insights, all aspects
of mass media communications, direct marketing and promotions.
- Extensive management experience with continuously increasing responsibilities.
- Effective management and supervisory skills. Managed and trained teams of up to 14 people.
- Effective communication skills at all corporate levels and with professionals of diverse backgrounds: creative,
administrative and vendors.
- Proven ability to plan and execute integrated communications programs in synergy with general market advertising
strategy working in conjunction with multicultural partner agencies: Anglo, African-American and Asian.
- Managed multimillion-dollar advertising budgets achieving increased profitability.
- Insightful knowledge of product and service categories including financial, telecommunications, packaged goods,
beverage, fast food and social marketing.
- Excellent creative d