Gary Gabriel, a former reporter at KABC-TV in Los Angeles, CA, leads a team of veteran journalists who have worked in newsrooms at TV stations, radio stations, and newspapers throughout the U.S. for many years. Because of the fast-paced work environment of the typical US newsroom - where deadline pressure and breaking news stories occur every day - we quickly learned to identify information that was relevant and newsworthy to our audience and discard information that was not. We used this same skill set as we searched through the stream of press releases our newsrooms received each day looking for newsworthy stories. Through of the years we spent IN he news industry, we became masters at identifying the visual and written cues that separated newsworthy content from the majority of press releases that were self-promotional, with little or no interest to the general public. Our extensive newsroom experience – rare in the PR business – coupled with our passion for writing, video production, social media marketing, and SEO- make us uniquely qualified to manage a variety of PR and marketing services to build the Mirai Clinical brand in the US as well as generate a growing -stream of influencers and evangelists among US-based bloggers through social media marketing, high-profile press release distribution, first-page search engine rankings, and creative video production with scientist reviews and funny customer testimonial videos.