Create and manage public relations strategies for NFL athletes, celebrities, brands and businesses. Connect clients/brand to media, the community and their following. Create press releases and pitches to the all mainstream media. Media training, crisis management and proactive guidance. Social media strategy to determine content placement (which platform, ie. Twitter, Facebook, etc). Create and manage relevant social media content and headline writing to increase audience engagement and leverage their audience. Position client as content SME. Measure effectiveness of content and retool approach based on results.