Everything in business begins with reputation. Many people wish to start with marketing but that is actually the last step in a 3 step process to promote your business. Learn about your reputation first, otherwise, you'll just be marketing how mediocre your business is to potential buyers of your product or service. With reputation there are a bunch of different services that include but are not limited to; monitoring current reputation, managing current reputation, building a 5 star reputation, marketing the newly built 5 star reputation.