I help the Research & Development team in:
- Developing a deep understanding of what brands are and how they work
- Focusing on making brand plans in line with the current market practices
- Knowing the art of selling ideas and how to market to the target audience
- Building the foundation of advertising, its theories and designing fundamentals

Research & Development team mainly focuses on the following services:

1- Creative Campaign Briefing
2- Market Analysis (Audience, Competitors, Locations)

4- Business / Product Analysis

5- SWOT Analysis