• Performed competitive SWOT analysis and advised new features to edge over the competition, in the adserver space using JBOSS technology. Prepared sales pitch documentation• Architected and improved the Java based analytics platform using memchached and Apache Hudoop technologies (to improve database load and scalability) to identify the unfilled ad serving areas to create new business opportunities• Created white label product documentation for Agencies and publishers• Worked with the development team to implement analytics using Java and open source Pentaho, Mondrain OLAP (online analytical processing) technologies for multi-dimensional analytical queries for business intelligence.• Researched top content delivery networks (CDNs) to reduce geo latencies and improve user experiences for serving the ads effectively on the mobiles. Working with dev team to for integration of ad platforms and web site on to Akamai’s distributed CDN Point of Presence (