I craft case studies, magazine and web articles, white papers, corporate and organization histories, presentations, and books on almost any subject. My goal is to convey powerful insights and enlightening truth. I mix visual with text to form powerful stories that engage, interest, and enlighten audiences by delivering specific emotions and feelings. I also review drafts and mock-ups and am not afraid to ask tough questions of the work of others. Tactfully, directly, and respectfully.
My specialty is thinking outside the box and finding truth for clients. Some common questions I help clients answer:
- What are my customers really buying? (Emotions!...but which ones? And why?)
- What story am I telling and what story do I need to tell?
- How do I see the big picture when I am so deep in my own story?
- How do I get my employees to understand our truth?
- What am I so scared of really doing? (in order to be successful?)
- What is the truth? (Give me the truth - I