As a Principal of Q2 Market Research, Carole’s distinctive and powerful interviewing, and moderating techniques, creativity, analytical insights, and pro-active marketing recommendations continue to support her many clients in meeting their diverse needs. With a strong focus on new product development, communications, corporate image and positioning, advertising awareness and testing, Carole’s research studies have helped organizations to introduce new products and services, enhance the effectiveness of their advertising and public relations campaigns, improve their management communications and image, and develop marketing strategies which address the needs of the marketplace.