Prepare reports of findings, illustrating data graphically and translating complex findings into written text. Seek and provide information to help companies determine their position in the marketplace. Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.