Every website we design is mobile-friendly (meaning that your site will always be view-able and function properly from a mobile device), but the mobile user experience is becoming increasingly important as consumers are spending more time engaging with brands through mobile devices. The most streamlined approach to offering a cohesive mobile experience is responsive website design. A responsive website adapts its layout (the elements of your site — text, icons and imagery, navigation, etc.) to the size of the device used to access the site. It utilizes a grid-based system and flexible image sizes to shift your content around as needed — no more pinching and pulling your mobile screen to zoom in and navigate around your site! Responsive website design results in a consistent brand experience across all devices, including mobile. According to Latitude, 61% of people have a better opinion of brands when they offer a good mobile experience. And what happens when site visitors enjoy navigating around your site? They stay on your site longer, they engage with your brand longer, and you have a higher chance of getting them to do business with you.