Personal branding is just as important as corporate branding. Task Team is Resume Every hiring company applies a complex set of criteria when selecting which applicants LinkedIn Having a polished and current LinkedIn profile has become just as important in a job search as having a professional resume and cover letter. A well-written LinkedIn profile can be the difference that puts you ahead of other candidates. In addition to helping you network with others in your industry, it also allows you to get recommendations from past coworkers and supervisors and sheds light on achievements and awards.