I have 14+ years of corporate retail experience. In the last 7 years, I have had a leadership role in launching two large-scale vertical omnichannel brands. During the scope of these brand launches, I had a lot of communication with branding agencies and first-hand input in building customer profiles, product branding, and brand profiles, and working on market research to determine the end result for the launch and scale opportunity in the following seasons. I would love to give input on your projects!