Retargeting, originally billed as the best way to win back shopping cart abandoners, has With retargeting, you put valuable customer intent data into action and drive clearly measurable ROI by directly targeting only the most promising individual consumers. Unlike search PPC, with retargeting, marketers can see how real customers interact with their site. Identifying these customers’ intent allows us to use programmatic ad buying to respond to it in real time across their entire clickstream history and on their favorite social networks, resulting in conversion rates several times the PPC standard.