- Plan the Facebook Ad Campaign
- set company's value preposition
- set target persona
- set smart Marketing Objective and its KPI
- Create Ads
-Set the Ad set (targeting audience)
- Optimizing campaign performance
- Analyze results
- custom audience
- plan Instagram Ad campaign
• Assist in development of building paid social media plans including audience targeting and segmentation, messaging, flighting, and budgeting
• Hands-on bidding optimization to grow the business and hit ROI targets
• Design and execute A/B tests and optimization measures for creative, landing pages, user experience, and bidding
• Analyze paid social campaign performance against company KPI’s, report on trends and insights to key stakeholders, provide intelligent interpretation and appropriate action plans based on conclusions.
• Stay up-to-date with best practices and strategies in paid social media and develop strong working relationships with social vendors