1-Maintain and develop a computerised customer and prospect database. 2-Plan and carry out direct marketing activities (principally direct mail) to agreed budgets, sales volumes, values, product mix and timescales. 3-Develop ideas and create offers for direct mail and marketing to major accounts by main market sector and SNP's ABC products. 4-Respond to and follow up sales enquiries by post, telephone, and personal visits. 5-Maintain and develop existing and new customers through planned individual account support, and liaison with internal order-processing staff. 6-Monitor and report on activities and provide relevant management information. 7-Carry out market research, competitor and customer surveys. 8-Maintain and report on equipment and software suitability for direct marketing and sales reporting purposes. 9-Liaise and attend meetings with other company functions necessary to perform duties and aid business and organisational development. 10-Manage the external marketing agency activities of telemarketing and research. 11-Attend training and to develop relevant knowledge and skills.