As a sales and marketing specialist, I'll contribute to and develop integrated marketing campaigns to promote a product, service or idea. I've a varied role that includes: ?planning I'm also mature enough to: ?develop and implement a marketing strategy. ?evaluate and review marketing campaigns, advertising to make sure the correct mediums are being used and campaigns are effective. ?track marketing performance and return on investment and prepare weekly or monthly reports for management. ?monitor and report on competitor activity. ?lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities. ?oversee and manage the marketing budget.