With over 7 years in trade marketing and business ownership, my journey has been driven by a passion for strategic growth and innovation, particularly in the food industry. At Plant-based Kusina, I am committed to promoting a sustainable and healthy lifestyle through our offerings, aligning with the growing global trend towards plant-based nutrition. Additionally, I advocate for financial wellness, believing that achieving a healthy lifestyle extends beyond food choices—it involves cultivating smart financial habits to support long-term well-being.
My experience has honed my skills in research, strategic planning, digital marketing, and leveraging software and hardware tools to optimize operations and marketing efforts. I am equally focused on guiding individuals and businesses toward financial empowerment by making mindful decisions, managing resources efficiently, and promoting sustainable practices that also contribute to financial stability.
During my tenure as Trade Marketing Manager at Jollibee Foods Corporation, I successfully launched Burger King's King Feast for 2 and established training programs for store marketing managers, which collectively contributed to significant sales growth. By spearheading the BK SMILE initiative and implementing local store promotions, our team fostered key partnerships and enhanced customer service. This reinforced my expertise in executing comprehensive marketing strategies that resonate with consumers and drive business results—all while ensuring financial health is prioritized in both personal and professional endeavors.