• Conduct market research and identify new opportunities.
• Gather and analyze consumer behavior data (e.g. web traffic and rankings)
• Contribute to collaborative efforts and organize promotional events
• Maintain and update impeccable records of marketing metrics and results of past campaigns
• Prepare and deliver regular sales forecasting reports and competitors' activities
• Implement strategies to fulfill goals for growth objectives and company branding.
• Coordinate, monitor, and report key marketing and sales metrics against goals.
• Manage and execute the brand image of the company
• Manage and execute the preparation, creation, issuance, and delivery of marketing materials including websites, sales collateral, graphics, exhibit properties, advertising, social media campaigns, and promotional programs
• Manage daily administrative tasks and perform other duties and projects as assigned
• Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their quotas and goals.
• Recruiting, training, scheduling, coaching, and managing marketing and sales teams to meet sales and marketing human resource objectives.
• Staying current in the industry/ trends by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks.
• Analyze customer expectations according to past social media activity
• Define KPIs and KRAs for social media campaigns
• Develop, post, and update social media content across all channels
• Engage with customers and followers • Establish relationships with social media influencers to develop a strong network
• Create guidelines for how logos and other branding materials should be used.
• Strong and experience marketing associate Team.
• Creative AI (Artificial Intelligence) Videos creators and script writers
. • Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, etc.