Present Your Company in the Best Light Despite all the buzz about selling on the Internet, brochures still have a place in many marketing programs. The printed word gives credibility to a company and should work in tandem with your website and other promotional tools to strengthen your market position. As a brochure copywriter, I’ve been creating collateral materials for all types of businesses for almost 9 years. In that time, I’ve honed a skill for presenting a company in its best light. To write your brochure, I’ll ask you lots of questions. I’ll dig deep and get to know your target audience. I’ll tell an interesting story that resonates with prospects and persuades them to become your customers. Brochure Writers Use Compelling Copy to Get Results There is a science to creating an effective brochure. It’s much more than slapping your logo on the cover and sticking a few paragraphs about your company on the inside. I collaborate with a graphic designer (yours if you have one; mine if you don’t), to create eye-catching literature that makes your selling points in a way that is memorable. Deliver Your Message with Authority Well-organized, easy-to-read brochure copy As a professional copywriter, I’ll make sure that your brochure text is easy to understand. It will be concise but chock-full of persuasive information targeted specifically to your audience. The cover of your brochure will include a headline or compelling positioning statement. Your main message will be communicated within the first paragraph and then expanded upon throughout the brochure. Scannable, catchy, and informative subheads The brochure copy will be scannable, with lots of catchy, informative subheads. Strong benefit statements will be supported by features and “reasons why.” A carefully crafted call-to-action will help ensure your brochure gets results. Your brochure should be an effective sales tool. You want to be sure it represents your brand well and tells your story in a way that connects with your prospective customers. Don’t settle for dull, sluggish brochure copy when the right words will deliver your message with gusto. Get fresh brochure copy that sparkles with originality! Contact me, Susan Greene, a brochure writer, to discuss your project. (Brochure graphic design also available upon request.) Want brochure copy and design that get results? Contact me today!