• Set-up of marketing and business development department. • Formulating all strategic and business development plans including preparation of budgets. • Extensive Market research and competition analysis. • Actively seeking out new areas of business and new clients. • Controlling and maintaining relationships with company’s agents. • Leading marketing communication projects and campaigns. • Developing quotes and proposals. • Training personnel and helping team members develop their related skills. • Organization and participation in trade fairs and exhibitions. • Managing and growing the relationship with distributors and developing accounts. • Communicating business intelligence from distributors to the product management team. • Providing support regarding prices new product availability, marketing, and logistics. • Supporting business units with accurate market information especially concerning competition prices, new products and market changes. • Promoting and selling products through customer demonstrations, site and field visits, tendering and quoting for new business opportunities • Formulation of business proposals. • Handling Buyer Resistance. • Performing key account maintenance (and participating in negotiations with prospective clients). • Formulation of the business strategy and export policy of the company (with the Managing Director). • Managing a number of sales agents. • Keeping a close look on the financial and commercial performance of our customers. • Responsible for the marketing activities of the company (e.g. advertising, website design, full redesign of the product brochures, exhibitions).