The internet is different from print in many ways. Your audience has shorter attention spans, many easily accessible options to information and very little patience. An average webpage on the internet gets no more than a few seconds to cast a favorable impression on the visitor. That’s the challenge the site owner faces. Throughout that time, I've learned that people will NOT buy from you because: - Your product is good or even excellent (not enough) - Your price is "reasonable" (practically irrelevant) - They need or want what you're selling (doesn't matter) So what does it take for people to buy from you? You need to connect with them EMOTIONALLY. 1. Understanding -- I mean DEEPLY understanding their burning pains, fears, hesitations, and dreams 2. Using their exact language to talk to them (e.g. women who go to gyms don't want to "get ripped," and men who go to gyms don't want to "get toned") 3. Creating scarcity. If people have an unlimited amount of time to decide on a purchase, they'll literally take forever to do it. I'll help you craft a more urgent message that will move people to action SOONER rather than later (this works well for me too since I'm incredibly impatient when it comes to getting you results) I could go on all day. I live, eat and breathe Sales and copywriting.