Highlights of Qualification:• Conducted a marketing research and U.A.I. (usage, attitude, image) study in understanding a product’s marketplace appeal and opportunities for sales within a target market through field research• Conducted and applied S.W.O.T. (strengths, weaknesses, opportunities, threats) analysis in different market studies for various products and companies• Conducted an in-store consumer behavior analysis through observational research and in-depth interviews• Conducted a new product development • Designed an integrated marketing communications plan for a newly-developed product• Generated a creative brief for an advertisement• Used BCG (Boston Consulting Group) matrix in analyzing a market’s growth and its share• Accomplished a business feasibility study• Proposed case study analyses for diverse business conditions• Conducted and proposed a strategic study and plan for a company • crea