Online MarketingLoyalty MarketingMarketing analyticsBudget PlanningIntegrated Marketing PlanningMulti-channel marketing strategyCouponsSEMSocial MediaPR joju Mangalam is a consultant specializing in Integrated Marketing Strategy and Customer Acquisition.Currently he is the director of marketing for a new venture of CPI corp. He is responsible for formulating the marketing strategy for Acquisition, Conversion, and Retention of customers (consumers and busineses). He is especially an expert in using ZERO COST marketing channels like Daily Deals, SEO, Email, Referral bonuses, Coupons, and more. He is also an expert in Search Engine Marketing using tools like Marin software and Google.He previously headed the loyalty marketing (coupons) operations for eBay US, where he was responsible for $40M+ annual marketing budget. Joju helped to introduce Net Promoter framework to eBay. He also was a key member in planning eBay's $400 Million + per year marketing budget.Joju Holds Bachelors degr