I have expertise in project design, strategic/tactical development of direct response multi-media sales and marketing programs. I am skilled in all direct marketing channels including: direct mail, email, catalog, DRTV, telemarketing, space, inserts and web sites to acquire and retain customers. Plus I write marketing copy for online & offline media and manage creative and production functions. Also, I have built and led a sales force, distributor network and sold to warehouse clubs. I have proven experience in customer database development, customer retention and productivity programs. I possess a consistent track record with successful P&L experience in U.S. and international markets, which exceeded budget goals. I am experienced in both B to C and B to B marketing. I have managed operations, trade shows and public relations departments.