Understand what the buyer wants. Sell in a buyer-responsive manner. Use psychology to engage the buyer. Establish trust with the buyer. Communicate succinctly. Act on what the customer is saying. Demonstrate subject matter expertise. Help (as opposed to close) their prospects. Tell really compelling stories. Are great copywriters. Sell effectively over the phone. Are socially active with target buyers. Personalize their interactions. Use a variety of marketing skills. Help prospects achieve next steps. Are more productive because of sales technology. Tie daily activities to quota achievement. Manage their pipeline like a portfolio.