the sales and marketing manager’s job responsibilities include developing and researching marketing opportunities and sales strategies. Ensure that these job responsibilities are included in your sales and marketing manager job description.

• Accomplishes marketing and sales staff objectives by recruiting, selecting, training, and coaching employees.
• Communicates job expectations by planning, monitoring, and reviewing job contributions.
• Achieves marketing and sales operational objectives by contributing marketing and sales information.
• Prepares and completes marketing action plan.
• Meets marketing and sales financial objectives by forecasting requirements and preparing annual budgets.
• Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions.
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertisements.
• Identifies marketing opportunities by understanding consumer requirements.
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities.
• Sustains rapport with key accounts by making periodic visits.
• Provides information by collecting, analyzing, and summarizing data and trends.